Strategic Consulting
White Paper: Social Media in the Not -for- Profit Sector
In a recently published article from Indigo Blue (http://indigoblue.co.uk/strategic-consulting/article/social-media-not-profit-sector) the topic of social media use by not for profits reinforced all we have been talking about in class around the use of social media as it pertains to donors and engagement. Another area that was discussed in this article was equally important for NFP's that are always strapped for funding, and short on professional development dollars. The prevalence of Communities of Practice (CoP) in this area are rapidly growing and providing experiential advice and a myriad of advice, evaluation and communication into all areas of NFP organizations. This is further enhanced by evaluation tools often available to assist with sorting out bonifide professionals from the arm chair quarterbacks. This is a valuable support for organizations, and can be akin to brainstorming solutions, or as the article states" a mechanism to exploit the collective intelligence of the organizations membership". This sharing of information is priceless.
The article overall does a good job of pointing out areas we need to focus on in order to gain success in our organizations. As we delve deeper into the role of technology and social media in the not for profit sector this can be a critical to our success or failure . Well worth the short read.
Very informative read! I think it does a great job of explaining and summarizing all the issues and challenges non-profits face with social media. I like that the article is realistic and informs the reader that social media can be overwhelming at times, but at the end of the day can be very beneficial, and in many cases necessary for success.
ReplyDeleteIt's good that the article offers some help with selecting social media "experts". It would be hard for an organization new to social media to sort that out. Great post.
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