This is a video of Kirill, my 'grandson' from Belarus. He visits our family each summer; the video was taken at his home in Belarus when he was 10. While his English language skills are still being developed, his appreciation of North American pop music is undeniable.
Personal videos, such as this example, tell a story and can be an effective tool for not-for-profit organizations to connect in a real and meaningful way with their stakeholders.